Hudson’s Bay Rebranding
Hudson’s Bay stores announced in March that they would be rebranding their stores from “The Bay” to “Hudson’s Bay”….sure enough, the new signs went up on the Square One store this week.
Apart from the fact that the precast concrete needs a wash to remove the old sign markings, this new signage definitely has a different look. Comparing it to the big yellow “The Bay” sign, that Canadians have known since the 1970’s, the new look may be a little more classic and upscale, and perhaps a little more “American department store” in style. So what do you think of the new Hudson’s Bay logo? Do you give it thumbs up, or thumbs down?